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Federal Express, 141–142, 156
Ferra, Joseph, 221
Fidelity Investments, 221
FINDIT, 223
Fiorda, Jamie, 87
Fiorina, Carly, 117
First Direct, 139
FloNetwork, Inc., 50
Ford Motor Co., 214
Forrester Research, 45, 159, 209, 213
Forsyth, Richard, 14, 100, 134–135
Fournier, Susan, 10
Fox, Patrick, 86
Frazier, Richard, 112, 113
Frequency Marketing, Inc. (FMI), 45, 95
Frost, Robert, 242
FusionBranding: Strategic Branding Models for the Customer Economy ... and Beyond (Wreden), 230
Future Foundation, 136, 139, 146
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