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Cash flow, 111
Chairman systems challenges, high-level overview, 154–157
CIS Best Business Partner Award. See Dayton Hudson Corporation
CMS. See Siemens
Coaches, 115
Co-destiny accounts, 1
Collection activities, 139
Commitment, creation. See Firms
Communication, 176. See also Organizational alignment
infrastructure, 124–126
vendors, 125
mode, 129
plan. See Customers
processes, 40
programs, usage. See Internal communications programs
systems. See Salesforces
design. See United Parcel Service
Compensation. See Account managers; Short-term compensation
design, 159
variable, 100
Competency model. See H. R. Chally; S4 Consulting, Inc.
Competitive advantage, 177
development, 161
sustaining, 183. See Strategic account management
creation, 187
Competitors, value-based competitors, 75
Component Value Analysis (CVA), 145
Conference on Relationship Management, 51
Consultative approach, 94
Consulting services, 11
Contact management software, 165
Corporate decision makers. See United Parcel Service
Corporate-level initiatives, creation/coordination. See United Parcel Service
Corporate management strategies, clarity, 60
Corporate Mobility Services (CMS). See Siemens
Corporate strategies, review, 48
Cost
control
focus, 132–133
need, 132
data, availability, 151
increase, emotional switching, 174
lost opportunity, 159
Cost-cutting initiatives, example, 171
Cost savings, soft-dollars, 142
Countrywide Funding, 146–150
interaction. See National Office Supplies
National Office Supplies, value, 149
shared-savings program, establishment, 148
total quality initiative, 148
Covering the bases, 113, 114
Coveyou, Gary, 11–12, 14
Crater, Wayne, 13
CRI. See GfK Custom Research Incorporated
CRM. See Customer relationship management
Cross-departmental executive support group, 35
Cross-functional account management team, formation. See Marriott International
Cross-functional alignment, 185
Cross-functional barriers, creation. See Customers
Cross-functional executive leadership, creation, 20–21. See also Executive leadership
Cross-functional groups, 35
executive, usage, 78
Cross-functional meeting, 78
Cross-functional support group, creation. See Honeywell Industrial Automation and Control
Cross-functional teams
collecting, 94
customization, 60
Customer-focused newsletters, 49
Customer relationship management (CRM), 11–12
automation, implementation, 157
cost, 154
implementation, learning, 159
services. See Reynolds & Reynolds
software
need, 155–156
reconfiguration, 154
solutions, 161
Customer relationship management (CRM) system, 161
challenges, overview, 153
design specifications, 159
implementation, 154
importance, 158
purchasers, 156
selection, 158
usage. See Performance
Customers. See also Enterprise customers
asset-replacement cost, 136
communications plan, 97
contacts. See Motorola
cross-functional barriers, creation, 176
decrease. See GfK Custom Research Incorporated
drift, prevention, 101
EDI, implementation, 143
expectations, 176, 177
information, 71
driving, 60
investments, targets, 131
knowledge, 127, 179
development, 171
losing/sacrifice, 136
loss cycle, signs, 129
loyalty
creation, 177
maintenance, 175
needs, change, 177
number, usage, 61, 78, 174
opportunities, 172
performance data, 151
portfolio analysis, 66, 71
processes, understanding, 94
profitability, 185
relationships, termination, 119
retention, increase, 186
revenues, 73
stream, 123
service, 175
people, 154
specialist, 148
serving, cost, 67–69
trust, earning, 172
types, servicing, 163
UPS, awareness, 166
value
calculation. See Lifetime customers
delivery, 143
increase, 178
quadrants, 72
voice, driving, 49–51
Customer-service telephone calls, 140
CVA (component value analysis), 145
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