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Baseline performance standards, providing, 122
Bear market, strategic account management (relationship), 15
BellSouth, Complete Choice plan, 178
Bin-order pulling, 139
Bleeders. See Value
Bluefin (Minnesota) meeting, 32–33
Boeing, 124
Boise Cascade Corporation, 138, 139
Boise Office Solutions (BOS), 10, 87, 138–143, 183
competitors, share, 150
data, usage, 161
distribution centers, 139
dual distribution, 6
interface, organization, 139
locations, 139
national accounts
amount, 139
characteristics, 138–139
customers, 142
program, 6–7
nationwide agreement, negotiation, 139
processes, cost calculation, 151
products, next-day delivery, 138
SAMs, usage, 142
SAVE program, 141–142
software, usage, 151
success, 135
Bonus plans, 112
BOS. See Boise Office Solutions
Boundary-less organization, 111
Boyer, Rick, 15
Brisley, Jeff, 52
Bulk-order pulling, 139
Burning platform. See Marriott International
Business
challenges, 171. See also Accounts
computer applications, 153
expansion, 86
growth, strategies development, 99
initiatives, 23–28, 173. See also strategic account management programs
intelligence software, 159–160
models, demonstration, 100
needs, 124
plans
development. See National accounts
effectiveness, NAM evaluation, 166
relationship. See Strategic account management
solutions, 180
strategy, success, 131
winning, 86
Business-to-business
examples, 177–178
interaction, 175
Business-to-consumer, examples, 177–178
Business-to-customers, approach, 175
Buyer-influence group, relationship map, 123
Buyer-influence relationship, management, 129
Buyers. See Economic buyers; Strategic buyers; Technical buyers; Transactional buyers; User buyers
Buying-influence group
identification. See Accounts
map, benefits, 115
Buying Influence Map Checklist, usage, 119
Buying influences
goals, 129
mapping, 115
SAM understanding. See Accounts
understanding, 114, 115
Buying process, understanding, 114
Buy-Sell Hierarchy, 63
By assumption management. See Accounts
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