Index_R

R

R&D-marketing dilemma 289 “92

changing organizational design 293

development of informal social systems 293

exploration of cross-functional

development groups 2923

formal management processes 294

more focused reward system 293 “4

moving people between functions 293

technical excellence/emotional climate 294 “7

Rapaille, Clotaire 61, 121

relationship marketing 236

reliability 149

data analysis 152 “3

level of analysis 153 “6

level of measurement 156 “7

reflection/computation 153

statistical 153

within-culture 156

discriminant measures 149

equivalence measures 149

market data collection 149 “50

defensive responsiveness 150 “2

ethnocentrism 152

stability measures 149

Renault 64, 76 “7, 108 “9, 166, 170

Replay 204

return on the relationship (ROR) index 299 “301

Ricardo, David 8

Ries, Al 281, 285

Ritz-Carlton Hotels 110 “11

Rockwell 299, 301

Rosen, M.B. 219