Index_S


S

Saker, R. 227
Sakura Bank 101
sales 72 “3
hard vs meeting of mind 113 “14
presentation styles 88 “9
product promotion 90
role of representative 74
salesforce
education/training 262 “3
Internet use 263 “4
rewards 263
tacit/explicit knowledge management 264 “6
soft selling 74 “5
techniques 5
Samsung 101, 104
Sapir, E. 147
Second Cybernetic Revolution 113
seminars 78 “9
senior-junior relationships 103 “4
senpai-koohai 103 “4
sequential-synchronic time 50, 119 “20
24-hou economy 126 “7
birth, growth, maturity of products 122
definitions 120 “1
fast/slow 123 “4
history/advertising link 127 “8
multi-tasking/multi-interests 125 “6
reconciling 128 “9
relationships/speed 124 “5
short-termism 121 “2
time to market 122 “3
seven dimensions model 16 “17
Shaolin Cola 99
shareholders 70
Shell Oil 273
shoe industry 117 “18
shopping 55 “6, 127, 176
short-termism 121 “2
Siera, Gaby 222 “3
Singapore 57 “8, 68, 78 “80, 116, 122, 126 “7
Singapore Airlines 80 “1
Sizzler 69
Smirnoff vodka 75 “6
Smith Barney 239
Smith-DeBruin, Michelle 100
Smythe, John 310
Snowden, D. 265
Soehl, R. 21
Solomon, M. 163, 164
Sony 104, 115, 286
South Africa 222 “3, 224 “5
specific-diffuse 50, 72 “3
advertising
appealing to general public 78
diffuse customers 79
fantasy 76 “7
high-context 77
business and pleasure 78 “9
developing/implementing strategies 77
escalating reciprocity 76
extra services 81
implicit better than explicit 75 “6
network societies 79 “80
new technology 81 “3
not what was said but way it was said 73 “4
role of sales representative 74
soft selling 74 “5
ultimate service concept 80 “1
sports sponsorship 100
Starbuck's 168, 169
Steffens, John 260
Stella Artois 170
strategic marketing 4, 279
changing 280
cost-benefit analysis 297 “302
definition 279
dilemmas 280
inside-out vs outside-in 285 “9
lateral tension between different alternative activities 289 “97
top-down vs bottom-up 281 “5
key areas of concern 279 “80
Strauss, J. 238
supply chain management 238
synchronic see sequential-synchronic time
3M 284
24- hour economy 126 “7



Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

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