Table of Contents

Absolute Beginner's Guide to eBay: Fourth Edition
By Michael Miller
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Publisher: Que
Pub Date: May 15, 2006
Print ISBN-10: 0-7897-3561-X
Print ISBN-13: 978-0-7897-3561-4
Pages: 384

Table of Contents  | Index

		Copyright
		About the Author
		Acknowledgments
		We Want to Hear from You!
		Reader Services
		Introduction
		Part I:  Welcome to eBay
			Chapter 1.  Understanding the eBay Marketplace
				What eBay IsAnd How It Came To Be
				Different Ways to Buy and Sell on eBay
				How eBay Auctions Work
				What You CanAnd Can'tTrade on eBay
				What's What (and What's Where) on eBay
			Chapter 2.  Joining Up and Getting Started
				Everybody Does It: Filling Out eBay's Registration Form
				The Costs of Using eBay
				Protecting Yourself from Phishing Scams
				Getting Started
		Part II:  Using eBay's Essential Tools
			Chapter 3.  Understanding and Using Feedback
				What Do All Those Stars and Numbers Mean?
				Reading Feedback CommentsAnd Contacting Other Users
				How to Leave Feedback
				Figuring Out What Kind of Feedback to Leave
				Dealing with Negative Feedback
			Chapter 4.  Researching Products with Reviews and Guides
				Reading the Reviews and Guides
				Writing Your Own Reviews and Guides
			Chapter 5.  Managing Your eBay Activity with My eBay
				Accessing and Using My eBay
				Managing and Personalizing My eBay
			Chapter 6.  Creating Your Own Personal About Me Page
				Introducing the About Me Page
				Creating Your Own About Me Page
				Publicizing Your eBay Auctions with About Me
		Part III:  Buying Merchandise on eBay
			Chapter 7.  Searching for Items to Buy
				Browsing or SearchingWhich One Is for You?
				Browsing: The Easy (?) Way to Find Things
				Searching: The Powerful Way to Find Things
				Want It Now? Then Ask for It!
			Chapter 8.  Bidding in Online Auctions
				Understanding the Bidding Process
				How to Read an Item Listing
				Before You Bid
				Just Do ItPlacing a Bid
				Bidding in Other Types of Auctions
				What to Do After You've Bid
				Five Common Bidding Mistakes
				You Won! Now What?
			Chapter 9.  Buying Fixed-Price Items
				Get It Quick with Buy It Now
				Buy It Easier with eBay Express
				Do Your Shopping at eBay Stores
				Just Like Amazon: Half.com
			Chapter 10.  Paying for Your Purchaseand Waiting for It to Arrive
				Making Contact with the Seller
				Calculating the Final Price
				Paying for Your Item
				Waiting for Your Doorbell to Ring…
				Receiving the Goods
				Finishing Things Up and Leaving Feedback
			Chapter 11.  Protecting Yourself from Shady Sellers
				Protecting Yourself Before You Buy
				Protecting Yourself After the Auction
				Reporting Inappropriate Behavior
				Tips for Protecting Yourself on eBay
			Chapter 12.  Sniping to Win
				What Sniping Isand How It Works
				Sniping: Pros and Cons
				Successful Sniping, Step-by-Step
				Using Automated Sniping Services and Software
			Chapter 13.  Secrets of Successful Bidders
				Secrets for Finding What You Want
				Secrets for Winning the AuctionAt a Reasonable Price
				Secrets for Safer Bidding
				Secrets That Any Bidder Can Use
		Part IV:  Selling Merchandise on eBay
			Chapter 14.  Before You Sell: Do Your Homework!
				Researching the Market
				Finding Items to Sell
				Picking the Right Category
				Setting the Right Price
			Chapter 15.  Selling Items via Online Auction
				Getting Ready to List
				Getting Started: Creating an Item Listing
				Selling Commonly Sold Items with Pre-Filled Item Information
				Dealing with Different Types of Auctions
				Managing Your Item Listing
				Five Common Selling Mistakes
				The Auction's Over! Now What?
			Chapter 16.  Selling Items at a Fixed Price
				Add Fixed-Price Selling to Your Auctions with Buy It Now
				Creating Fixed-Price ListingsNo Bidding Required
				Fixed-Price Selling with an eBay Store
				Fixed-Price Selling on Half.com
				Finding Buyers with Want It Now
			Chapter 17.  Creating More Effective Item Listings
				Write a Title That SELLS!
				Write the Right Description
				Making the Grade
				Apply Cool Templates with eBay's Listing Designer
				Create Fancy Listings with Listing-Creation Tools
				Format Your Listings with HTML
			Chapter 18.  Using Pictures in Your Listings
				Take a PictureOr Make a Scan
				Edit the Image File
				Upload Your Image File to the InternetOr Use eBay Picture Services
			Chapter 19.  Accepting PayPal and Other Methods of Payment
				Accepting Credit Cardsvia PayPal
				Accepting Money Orders and Cashier's Checks
				Accepting Personal Checks
				Accepting C.O.D. Payments
				Accepting Cash
				Which Way Is Best?
			Chapter 20.  Automating Your Listings with eBay Turbo Lister
				Downloading and Configuring the Turbo Lister Software
				Creating an Item Listing
				Creating Listings for Commonly Sold Items
				Uploading Your Listings
			Chapter 21.  After the Sale: Concluding the Transaction
				The Post-Auction Process
				Communicating with the Winning Bidder
				Accepting Payment
				Packing and Shipping
				Finishing Things Up and Leaving Feedback
				Handling Buyer Complaints and Problems
				What If You Don't Sell Your Item?
				What If the Buyer Doesn't Pay?
			Chapter 22.  Managing Your Sales with eBay Selling Manager
				Introducing eBay Selling Manager and Selling Manager Pro
				Sending Buyer Emails
				Receiving Payment
				Printing Invoices and Shipping Labels
				After the Item Is Shipped
			Chapter 23.  Packing and Shipping Your ItemsCheaply and Safely
				Packing 101
				Labeling 101
				Shipping 101
			Chapter 24.  Dealing with Non-Paying Buyers
				How to Handle Bum Buyers
				Contacting an Unresponsive Bidder
				Filing an Unpaid Item Dispute
				Asking eBay to Refund Your Fees
				Leaving Negative Feedback
				Giving Other Bidders a Second Chance
				Relisting Your Item
			Chapter 25.  Letting a Trading Assistant Sell Your Items for You
				Finding a Trading Assistant
				What to Expect from a Consignment Sale
			Chapter 26.  Secrets of Successful Sellers
				Secrets for Selling and Promoting Your Items
				Secrets for Creating More Effective Item Listings
				Secrets for Managing Your Auctions
				Secrets for After the Auction
				Secrets for Any eBay Seller
		Part V:  Becoming a Power Seller
			Chapter 27.  Using Selling Management Software and Services
				Selling Management Software
				Selling Management Services
			Chapter 28.  Selling Internationally
				Pros and Cons of Selling Internationally
				Selling Outside the U.S.
				eBay's International Marketplaces
			Chapter 29.  Opening a Trading Assistant Business
				How to Become an eBay Trading Assistant
				Setting Up Shopand Setting Prices
				Running Your Trading Assistant Business
			Chapter 30.  Making a Living from eBay
				Becoming an eBay PowerSeller
				Turning Your Online Auctions into a Real Business
				Maintaining Your Sales Inventory
				Automating Your Auction Activities
				Tracking Revenues and Costs
				Promoting Your Online Auctions
		Index