Absolute Beginner s Guide to eBay: Fourth Edition

book cover
Absolute Beginner's Guide to eBay: Fourth Edition
By Michael Miller
Publisher: Que
Pub Date: May 15, 2006
Print ISBN-10: 0-7897-3561-X
Print ISBN-13: 978-0-7897-3561-4
Pages: 384

Table of Contents  | Index

eBay, the world's largest online trading community, has over 125 million registered users. According to the New York Times, more than 500,000 people make a full- or part-time living on eBay. On any given day there are close to 4 million items listed for auction on the eBay site. Want to make your mark on the eBay world?


Absolute Beginner's Guide to eBay, 4th Edition, is the perfect guide to help you conquer your first auction. The first three editions of this book were huge sellers, so it's only natural we would update this great book to reflect eBay's most recent upgrades and enhancements. This new edition is completely revamped to cover the way eBay is used today. It's more than just online auctions--users also buy and sell via fixed-price listings, Buy It Now, eBay Stores, Half.com, Trading Assistants, and more. You will find everything they need to know to get started in this book!

book cover
Absolute Beginner's Guide to eBay: Fourth Edition
By Michael Miller
Publisher: Que
Pub Date: May 15, 2006
Print ISBN-10: 0-7897-3561-X
Print ISBN-13: 978-0-7897-3561-4
Pages: 384

Table of Contents  | Index

   About the Author
   We Want to Hear from You!
   Reader Services
    Part I:  Welcome to eBay
      Chapter 1.  Understanding the eBay Marketplace
      What eBay IsAnd How It Came To Be
      Different Ways to Buy and Sell on eBay
      How eBay Auctions Work
      What You CanAnd Can'tTrade on eBay
      What's What (and What's Where) on eBay
      Chapter 2.  Joining Up and Getting Started
      Everybody Does It: Filling Out eBay's Registration Form
      The Costs of Using eBay
      Protecting Yourself from Phishing Scams
      Getting Started
    Part II:  Using eBay's Essential Tools
      Chapter 3.  Understanding and Using Feedback
      What Do All Those Stars and Numbers Mean?
      Reading Feedback CommentsAnd Contacting Other Users
      How to Leave Feedback
      Figuring Out What Kind of Feedback to Leave
      Dealing with Negative Feedback
      Chapter 4.  Researching Products with Reviews and Guides
      Reading the Reviews and Guides
      Writing Your Own Reviews and Guides
      Chapter 5.  Managing Your eBay Activity with My eBay
      Accessing and Using My eBay
      Managing and Personalizing My eBay
      Chapter 6.  Creating Your Own Personal About Me Page
      Introducing the About Me Page
      Creating Your Own About Me Page
      Publicizing Your eBay Auctions with About Me
    Part III:  Buying Merchandise on eBay
      Chapter 7.  Searching for Items to Buy
      Browsing or SearchingWhich One Is for You?
      Browsing: The Easy (?) Way to Find Things
      Searching: The Powerful Way to Find Things
      Want It Now? Then Ask for It!
      Chapter 8.  Bidding in Online Auctions
      Understanding the Bidding Process
      How to Read an Item Listing
      Before You Bid
      Just Do ItPlacing a Bid
      Bidding in Other Types of Auctions
      What to Do After You've Bid
      Five Common Bidding Mistakes
      You Won! Now What?
      Chapter 9.  Buying Fixed-Price Items
      Get It Quick with Buy It Now
      Buy It Easier with eBay Express
      Do Your Shopping at eBay Stores
      Just Like Amazon: Half.com
      Chapter 10.  Paying for Your Purchaseand Waiting for It to Arrive
      Making Contact with the Seller
      Calculating the Final Price
      Paying for Your Item
      Waiting for Your Doorbell to Ring…
      Receiving the Goods
      Finishing Things Up and Leaving Feedback
      Chapter 11.  Protecting Yourself from Shady Sellers
      Protecting Yourself Before You Buy
      Protecting Yourself After the Auction
      Reporting Inappropriate Behavior
      Tips for Protecting Yourself on eBay
      Chapter 12.  Sniping to Win
      What Sniping Isand How It Works
      Sniping: Pros and Cons
      Successful Sniping, Step-by-Step
      Using Automated Sniping Services and Software
      Chapter 13.  Secrets of Successful Bidders
      Secrets for Finding What You Want
      Secrets for Winning the AuctionAt a Reasonable Price
      Secrets for Safer Bidding
      Secrets That Any Bidder Can Use
    Part IV:  Selling Merchandise on eBay
      Chapter 14.  Before You Sell: Do Your Homework!
      Researching the Market
      Finding Items to Sell
      Picking the Right Category
      Setting the Right Price
      Chapter 15.  Selling Items via Online Auction
      Getting Ready to List
      Getting Started: Creating an Item Listing
      Selling Commonly Sold Items with Pre-Filled Item Information
      Dealing with Different Types of Auctions
      Managing Your Item Listing
      Five Common Selling Mistakes
      The Auction's Over! Now What?
      Chapter 16.  Selling Items at a Fixed Price
      Add Fixed-Price Selling to Your Auctions with Buy It Now
      Creating Fixed-Price ListingsNo Bidding Required
      Fixed-Price Selling with an eBay Store
      Fixed-Price Selling on Half.com
      Finding Buyers with Want It Now
      Chapter 17.  Creating More Effective Item Listings
      Write a Title That SELLS!
      Write the Right Description
      Making the Grade
      Apply Cool Templates with eBay's Listing Designer
      Create Fancy Listings with Listing-Creation Tools
      Format Your Listings with HTML
      Chapter 18.  Using Pictures in Your Listings
      Take a PictureOr Make a Scan
      Edit the Image File
      Upload Your Image File to the InternetOr Use eBay Picture Services
      Chapter 19.  Accepting PayPal and Other Methods of Payment
      Accepting Credit Cardsvia PayPal
      Accepting Money Orders and Cashier's Checks
      Accepting Personal Checks
      Accepting C.O.D. Payments
      Accepting Cash
      Which Way Is Best?
      Chapter 20.  Automating Your Listings with eBay Turbo Lister
      Downloading and Configuring the Turbo Lister Software
      Creating an Item Listing
      Creating Listings for Commonly Sold Items
      Uploading Your Listings
      Chapter 21.  After the Sale: Concluding the Transaction
      The Post-Auction Process
      Communicating with the Winning Bidder
      Accepting Payment
      Packing and Shipping
      Finishing Things Up and Leaving Feedback
      Handling Buyer Complaints and Problems
      What If You Don't Sell Your Item?
      What If the Buyer Doesn't Pay?
      Chapter 22.  Managing Your Sales with eBay Selling Manager
      Introducing eBay Selling Manager and Selling Manager Pro
      Sending Buyer Emails
      Receiving Payment
      Printing Invoices and Shipping Labels
      After the Item Is Shipped
      Chapter 23.  Packing and Shipping Your ItemsCheaply and Safely
      Packing 101
      Labeling 101
      Shipping 101
      Chapter 24.  Dealing with Non-Paying Buyers
      How to Handle Bum Buyers
      Contacting an Unresponsive Bidder
      Filing an Unpaid Item Dispute
      Asking eBay to Refund Your Fees
      Leaving Negative Feedback
      Giving Other Bidders a Second Chance
      Relisting Your Item
      Chapter 25.  Letting a Trading Assistant Sell Your Items for You
      Finding a Trading Assistant
      What to Expect from a Consignment Sale
      Chapter 26.  Secrets of Successful Sellers
      Secrets for Selling and Promoting Your Items
      Secrets for Creating More Effective Item Listings
      Secrets for Managing Your Auctions
      Secrets for After the Auction
      Secrets for Any eBay Seller
    Part V:  Becoming a Power Seller
      Chapter 27.  Using Selling Management Software and Services
      Selling Management Software
      Selling Management Services
      Chapter 28.  Selling Internationally
      Pros and Cons of Selling Internationally
      Selling Outside the U.S.
      eBay's International Marketplaces
      Chapter 29.  Opening a Trading Assistant Business
      How to Become an eBay Trading Assistant
      Setting Up Shopand Setting Prices
      Running Your Trading Assistant Business
      Chapter 30.  Making a Living from eBay
      Becoming an eBay PowerSeller
      Turning Your Online Auctions into a Real Business
      Maintaining Your Sales Inventory
      Automating Your Auction Activities
      Tracking Revenues and Costs
      Promoting Your Online Auctions