DECEMBER 14

Add clients to your list.

THEY’VE BEEN GOOD ALL YEAR

A holiday gift to your client tops off the year with class. A gift basket sent to the office is usually appreciated. Unique, simple works of art are always fun. Finding your clients’ favorite charities and making donations in their honor is a wonderful, personal touch. Rich Sheinaus, our book designer, gives all his clients wrapping paper he’s designed.

BAD IDEAS INCLUDE: 

Making a donation to your favorite charity in their honor; giving expensive gifts when you are in the midst of or about to begin contract negotiations; giving very personal items like jewelry, perfume or underwear (O.K., no one would give underwear—would they?); and neglecting to do anything at all.