Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
by Pamela N. Danziger
Dearborn Financial Publishing 2004 (291 pages)
Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future, giving you the foresight to anticipate the needs and desires of customers.
Table of Contents
Why People Buy Things They Don't Need—Understanding and Predicting Consumer Behavior
Why do People Buy Things They Don't Need?
What We Need: More Than You Ever Imagined
If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"
The 14 Justifiers that Give Consumers Permission to Buy
What Things People Buy that They Don't Need
What People Buy: Personal Luxuries
What People Buy: Entertainment, Recreation, and Hobbies
What People Buy: Home Furnishings and Home D cor
Trends that Impact Why People Buy Things They Don't Need