Table of Contents


why people buy things they don't need: understanding and predicting consumer behavior
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
by Pamela N. Danziger ISBN:0793186021
Dearborn Financial Publishing 2004 (291 pages)

Understanding why people buy what they do is the key to successful marketing today. Marketing expert Pam Danziger provides you with a vision of the future, giving you the foresight to anticipate the needs and desires of customers.

Table of Contents
Why People Buy Things They Don't Need—Understanding and Predicting Consumer Behavior
Introduction
Chapter 1 - Why do People Buy Things They Don't Need?
Chapter 2 - What We Need: More Than You Ever Imagined
Chapter 3 - If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"
Chapter 4 - The 14 Justifiers that Give Consumers Permission to Buy
Chapter 5 - What Things People Buy that They Don't Need
Chapter 6 - What People Buy: Personal Luxuries
Chapter 7 - What People Buy: Entertainment, Recreation, and Hobbies
Chapter 8 - What People Buy: Home Furnishings and Home D cor
Chapter 9 - Trends that Impact Why People Buy Things They Don't Need
Chapter 10 - Pulling it all Together: How to Sell More
Bibliography
Index
List of Figures
List of Getting It Right





Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior
Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior
ISBN: 0793186021
EAN: 2147483647
Year: 2003
Pages: 137
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