Pacific Sunwear, 134
Paper products, 187
Papyrus, 221–22
Paradox of leisure, 143
Party-based businesses, 261–62
Partylite, 198
PC Richard & Son, 146
PC Warehouse, 153
Pens, 222
Personal-care products, 116, 129–33
demographic variables, 132–33
industry snapshot, 130
men's use of, 132
purchase drivers, 132
retail overview, 131–32
Pet accessories, 161–65
demographic variables, 164–65
industry snapshot, 162
purchase drivers, 164
retail overview, 163–64
PETCO, 163, 164
PETsMART, 163–64
Pew Research Center, 258
Photography equipment/supplies, 165–68
demographic variables, 168
industry snapshot, 165–66
purchase drivers, 167–68
retail overview, 166–67
Photo Marketing Association, 166
Picture frames, 232–34
demographic variables, 233–34
industry snapshot, 232
purchase drivers, 233
retail overview, 232–33
Pier 1, 215, 238, 263
Pillows. See Textiles, home
Planned purchase, 7, 74–77
Pleasure
demographic distinctions, 66
Intimate Brands, 66–67
Popcorn, Faith, 53, 107, 206, 243
Popeil, Ron, 28–29
Population
aging of, 244–46
minority projections, 250–52
Pottery Barn, 215, 235, 238
Prerecorded videos/music/DVDs, 168–72
Price, Judith, 202
Proctor and Gamble, 131
Product cycle, 181
Psychographic studies, 36–46
Public health crisis, 47
Public Policy Forecasting, Inc., 142
Purdue, Frank, 250