Nader, Ralph, 249
National Christmas Tree Association, 201
National Gardening Association, 210, 211, 212, 217
National Jeweler, 124
National Sporting Goods Association, 173
Nature, 258–60
Nebraska Book Company, 149
Necessities, 24, 116
Needlework supplies. See Crafts/ sewing/knitting/needlework supplies
Needs, 1–7
America as consumer nation, 2–3
of contemporary Americans, 2
shift from necessity-driven spending, 3–4
Newell-Rubbermaid, 229
Newsletters. See Books/magazines/ newsletters
New York Times, 185
Nondurable spending, 3–4
Nostalgia, 82, 202–3
Not-So-Big House, The (Susanka), 108
NPD Group, 120, 130, 133, 178