Granted, not everyone has a sales or marketing assistant. However, if you do, and you use him to qualify and obtain MPC 1 and set up MP 2 sales calls, his productivity and yours soars. The following are some effective ways to do that:
Set up MP 1 phone calls by market segment.
Supply the appropriate Spark Interest Statements for those segments.
Role-play on how to conduct MP 1.
Communicate the blocks of time you have open to make sales calls (various software program with scheduling functions are available for this purpose).
Have your assistant send a follow-up e-mail to the customer (make sure the assistant references your name and contact information). Your assistant then can e-mail the customer's reply to you. He or she should also be familiar with leaving voice messages.