Banner Clients

Banner clients can log in to www.yoursite.com/banners.php?op=login using the username and password you created for them when you set up their banner client account (you can also edit that account to see or change the password if they forget). As shown in Figure 44.4, clients can see the number of times their banner has been shown, the number of impressions remaining, the number of times the banner has been clicked, and the percentage of impressions that result in a click (the % Clicks column, also called the clickthrough ratio in the banner biz). A link allows clients to have these statistics e-mailed to them at the e-mail address in their banner client profile.

Figure 44.4. Viewing client banner statistics.