Chapter 6

1. "The State of Our Unions 2000: the social health of marriage in America" (Rutgers Marriage Project Study, Rutgers University, 2000), http:// marriage .rutgers.edu/Publications/SOOU/NMPAR2000.pdf.

2. "The Solo Female Consumer Market", Packaged Facts (New York: Marketresearch.com, 2001), http://www.marketresearch.com.

3. Ibid.

4. "Targeting the Single Female Consumer", Reuters Business Insight (London), August 1, 2000, http://www.reutersbusinessinsight.com/default.asp.

5. Ibid.

6. "Completing the Picture" (Washington, D.C.: Center for Women's Business Research, 2003), http://www.nfwbo.org/completingthepicture.htm.

7. Study in 1999 by the National Foundation for Women Business Owners (NFWBO), http://www.nfwbo.org/Research/12-1-1999/12-1-1999.htm.

8. Ibid.

9. "Reshaping the way hotels are designed and operated", female business travel survey (Atlanta: John Portman & Associates, December 2001).

10. Ibid.

11. U.S. Department of Agriculture, "Expenditures on Children by Families" (Washington, D.C.: GPO, June 2001).

12. Ibid.

13. Bureau of the Census, "Population Projections of the United States by Age, Sex, Race and Hispanic Origin: 1995 to 2050" (Washington, D.C.: GPO, 1996).

14. Study by Whirlpool, Inc., 1995.

15. Maria Bailey, CEO, BSM Media, study entitled "What's Winning the Hearts of Mothers?" http://www.bsmmedia.com/news/10ads.html.

16. Excerpt from Andrea Learned, " Brain, Child magazine: Where To Find A Narrow But Mighty Segment of Moms", Reaching Women Online newsletter, Vol. II, Issue IV, September 27, 2002, http://www.reachwomen.com/enewsletters/16.rwo.htm.