Chapter 6

  1. "The State of Our Unions 2000: the social health of marriage in America" (Rutgers Marriage Project Study, Rutgers University, 2000), http:// marriage

  2. "The Solo Female Consumer Market", Packaged Facts (New York:, 2001),

  3. Ibid.

  4. "Targeting the Single Female Consumer", Reuters Business Insight (London), August 1, 2000,

  5. Ibid.

  6. "Completing the Picture" (Washington, D.C.: Center for Women's Business Research, 2003),

  7. Study in 1999 by the National Foundation for Women Business Owners (NFWBO),

  8. Ibid.

  9. "Reshaping the way hotels are designed and operated", female business travel survey (Atlanta: John Portman & Associates, December 2001).

  10. Ibid.

  11. U.S. Department of Agriculture, "Expenditures on Children by Families" (Washington, D.C.: GPO, June 2001).

  12. Ibid.

  13. Bureau of the Census, "Population Projections of the United States by Age, Sex, Race and Hispanic Origin: 1995 to 2050" (Washington, D.C.: GPO, 1996).

  14. Study by Whirlpool, Inc., 1995.

  15. Maria Bailey, CEO, BSM Media, study entitled "What's Winning the Hearts of Mothers?"

  16. Excerpt from Andrea Learned, " Brain, Child magazine: Where To Find A Narrow But Mighty Segment of Moms", Reaching Women Online newsletter, Vol. II, Issue IV, September 27, 2002,

Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96
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