Appendix B. A Pattern Language for Strategic Product Management

This appendix introduces a pattern language for strategic product management (see Table B-1). What is unique about the patterns is that they help the marketect and the tarchitect to bridge any gap between their respective disciplines.

Table B-1. Strategic Product Management Patterns

Problem	Solution	Pattern
How do you segment your market?	Create a visual representation of the market(s) you're targeting.	Market Map
What is the right frame of reference for time in your problem domain?	Identify the events and rhythms of your market/market segments.	Market Events/Market Rhythms
How do you ensure that the right features and benefits are being created for your target market(s)?	Create a map of the proposed features and their benefits. Tie these to the market(s) you're targeting.	Feature/Benefit Map
How do you manage the evolution of your technical architecture?	Create a roadmap of known technology trends. Include specific and well-known changes you want to make to your architecture so that everyone can plan for them.	Tarchitecture Roadmap