|
rate of return (ROR), 195
return, defined, 27
return on investment (ROI), 166–170, 189
in Consultative Partnering Strategies, 102–103, 120–121
in Consultative Positioning Strategies, 24–26, 61, 70–74
in criteria of "how much," 167–168
in criteria of "how sure," 168–170
turnover and, 169, 170
revenues
over cost savings, 71–72
expanding customer revenues, 144, 154
risk aversion, 92–97
heightened sense of risk and, 110
opportunity cost and, 174–175
sample statements of risk, 93–97
trade space and, 92–93
unequal risk in partnerships, 119–120
risk-return trade-off, 172
|