Customers shop to satisfy emotional needs and longings, and they want their shopping experience to provide emotional satisfaction as well. When they shop, they want to feel like winners, as if they did something good, fun, and beneficial for themselves and their families, including saving money. It is more than just finding a great bargain, but when shoppers do find a super deal, it makes them feel like winners. When consumers feel they have done something outstanding, found something extraordinary, achieved some great height, or become unique, more special, more lovable, better, they feel like winners. When customers leave the store with your company's products in their shopping bags, you want them to be happy and satisfied. It is so much more than price, but few marketers go the extra step to discover new, creative ways to make customers feel like winners.
Few marketers go the extra step to discover new, creative ways to make customers feel like winners.
Making customers feel like winners goes back to our earlier strategy of helping them enhance the quality of their lives. Make their lives special, more meaningful, more satisfying, more fulfilling. Things do not buy happiness, but things can enhance the life experience that leads to happiness. Consumers feel like winners when they can trade money, such a mundane thing, for the experience of greater happiness, fulfillment, and satisfaction.