respecting the TECHNICAL ENVIRONMENT

It's crucial that you identify the limitations of your target market. While broadband is increasingly available across major metropolitan areas in the U.S., the 28.8 modem is still the leading conduit for the rest of the world. This narrow pipeline distinctly shapes what you can and cannot do over the web.

Even as we move into the not-so-far-flung future of viewing the web over handheld computers, or even implants, the technical environment is always going to have limitations. The online motion graphics designer has the opportunity to examine the technical environment ”and respect it. The trick is to find the possibilities in the limitations and use them to your advantage. Focus on the essentials those elements in your spot that must be there.