Chapter 7: Spreading a Knowledge-Sharing Virus

Overview

Systems emerge as individuals decide how they can live together.

(Margaret Wheatley and Myron Kellner-Rogers)

Spreading a knowledge-sharing virus requires:

• much higher levels of co-operation

• personalizing a word-of-mouth campaign

• less fuzzy rhetoric and more real-life examples

• balancing the conflicting needs of security and freedom

• digging out the unsaid and unspoken .