Summary

Creating a smarter business requires you to carefully understand your marketplace , your environment and performance. To do this you need a clever combination of intelligence gathering and security. Having done this you will be able clearly to set and modify the direction required. You then need to glue all this together with a common infrastructure, incentives to share knowledge and a clear focus of what are the hot issues that can help drive and grow your competitive advantage. There is no single cure; you will need to deploy a range of consistent and aligned strategies over time to succeed.