Is there any quick, easy, one-two-three method for scripting a presentation?
Actually there is. It's called a timeline layout. There are three segments in the timeline, based on chronology, following the pattern of past, present and future. Some people use the metaphor of "where we were, where we are, where we're going." You can probably use this process with almost any type of script or situation and it
For example, let's say you have to give a short talk on the progress of a particular project. First, you determine the outcome of the talk (the call to action). You decide you want the
Using the timeline layout you apply the problem-solution scenario to the past, present and future using no more than three issues for each segment of the time line. Thus, for the past you mention three specific problems which led to the need for the project and you identify at least one solution that came about to address one of those problems. This begins your journey to providing satisfactory results (remember the objective?).
Next, you focus on current issues (present) and how several initiatives are being used to address the remaining problems from the past. In addition, you show how the solution to some of the problems has opened new concerns, which may develop into problems if left unchecked. For example, you might show that the implementation of a new procedure while streamlining communication has created the need for advanced technology and additional expertise. This is your first indication to the group that you will require their continued support for the increasing scope of the project (remember the call to action?).
Then, you discuss the strategy or plan for the future and the results you expect based on the already demonstrated and satisfactory past performance. You show how the investment in already proven, additional resources will continually improve the specific business function that the project was originally intended to address. You close by showing that without continued support for the project the original problems that created the need for the project will return but the effect of those problems will be magnified based on the current economic and competitive conditions.
Your ability to remember and discuss information is based on your understanding as to where that data fits along the timeline of past, present and future. Just make sure that everything you present matches the objective (satisfactory results) and leads to the call to action (continued support).
How can I maintain consistency in all my messages yet keep them unique?
But don't confuse consistency with
If I coached you to higher levels of this presentation skill, I would force you to find where in a given message you have the strongest tie. In other words, what part of the message is
For every message thereafter you will use the same process to find the elements in the message which match at least one of your core principles. Messages will change, but you must
And don't think you can't match the message. A message and a corporate philosophy are created by individuals who are part of the the same race ”the human race. For all the diversity that exists, we still share basic
In my company, the messages are top-down and the training is bottom-up. This causes a big gap between
Change is inevitable for everyone. From a presentation perspective, change is more difficult for those at the top. Technology is a factor. As computers and communication systems
For example, I once dealt with the Director of Communications for a major fast food service company ”we're talking major with a capital
”the leader in the industry. Although many of the mid-level managers had
As a company develops a visual presentation strategy, those