Organization of This Book


Organization of This Book

This book should be read in linear style from start to end. You should not need a map. But just in case you wander off the path, we've embedded some wayfinding devices. Each page has a number. Each chapter has a name. There's an alphabetical index and a hierarchical table of contents. And, if that's not enough, here's a brief topical guide:


Preface (You Are Here!)

Identifies the scope, purpose, organization, conventions, and target audiences. Tells you how to contact the author and publisher. Includes an introduction and acknowledgments.


Chapter 1, Lost and Found

Explains findability and findable objects with definitions, examples, and stories. Explores the value and values of ambient findability. Keywords: Treo, GPS, RFID, Long Tail.


Chapter 2, A Brief History of Wayfinding

Connects animal and human navigation in natural and built environments to transmedia wayfinding in the 21st century. Keywords: Turtles, Labyrinths, Maps, Myst, Metaphor.


Chapter 3, Information Interaction

Exposes the long now of information-seeking behavior through the hard lens of evolutionary psychology. Keywords: Power Laws, Relevance, False Drops, Gossip.


Chapter 4, Intertwingled

Explores findability, findable objects, and wayfinding at the wavefront of ubiquitous computing and corporal convergence. Keywords: Ingestibles, Everyware, Privacy.


Chapter 5, Push and Pull

Describes how findability and the Web are transforming the marketplace and reshaping the rules of marketing. Keywords: Bananas, Spam, Search Costs, Personalization.


Chapter 6, The Sociosemantic Web

Bridges the gap between social software and the Semantic Web by placing ontologies, taxonomies, and folksonomies into context. Keywords: Tags, Popularity, Authority.


Chapter 7, Inspired Decisions

Concludes with a safari through the tangled hierarchies of artificial intelligence, irrational decision making, and human behavior. Keywords: Mazes, Memory, Neocortex, Colour.



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Contacting the Author

Please send questions and comments (and compliments) to Peter Morville:

Email: morville
Web: http://semanticstudios.com
Blog: http://findability.org


Contacting O'Reilly

Comments and questions can also be addressed to the publisher:

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Acknowledgments

First, I wish to thank Susan. You are a wonderful wife, a great librarian, a fabulous cook, and a truly amazing mom. Thanks for your support and patience. I will always love you.

I'd also like to recognize Louis Rosenfeld and Joseph Janes for introducing me to the Internet, and for launching the vessel we called Argus. And thanks to all the Argonauts who made the journey fun. You're right, Dennis. The ship was lost, but not the people.

I'm indebted to my technical reviewers: Adam Greenfield, Chris Farnum, Christina Wodtke, Dan Klyn, Gene Smith, Paul Morville, Peter Bogaards, Peter Merholz, Samantha Bailey, Scott Hauman, Tom Rieke, Shelley Powers, and Victor Lombardi. Thanks!

I thank my clients at the National Cancer Institute, my colleagues at Q LTD, and my friends in the field who bring the communities of ASIST and IAI to life. I thank my sister, Rosalind Morville, for her sage PR advice, and my parents, Malcolm and Judith.

Finally, I thank the Web, which connects me to countless sources of inspiration, and perpetually changes both my journey and my destination.