Chapter 3. Online Marketing Measurement

Section 3.1.  Hacks 3753: Introduction

Hack 37.  Understand Marketing Terminology

Hack 38.  Identify Your Business Objectives

Hack 39.  Define Conversion Events

Hack 40.  Measure Banner Advertising

Hack 41.  Measure Email Marketing

Hack 42.  Measure Paid Search Engine Marketing

Hack 43.  Measure Organic Search

Hack 44.  Contrast Paid Keywords Versus Actual Search Queries

Hack 45.  Measure Affiliate Marketing

Hack 46.  Use Unique Landing Pages

Hack 47.  Measure Content Syndicated via RSS

Hack 48.  Segment Visitors to Understand Specific Group Activity

Hack 49.  Measure Conversion Through Multiple Goals

Hack 50.  Leverage Referring Domains and URLs

Hack 51.  Calculate Click-to-Visit Drop-off

Hack 52.  Create Visitor Loyalty Segments

Hack 53.  Build Your Own Web Measurement Application: Marketing Data