Chapter 6. Web Measurement and the Online Retail Model

Section 6.1.  Hacks 8190: Introduction

Hack 81.  Know How to Use Retail Analytics

Hack 82.  Measure the Shopping Cart

Hack 83.  Measure the Checkout Process

Hack 84.  Understand Frequency and Lifetime Value

Hack 85.  Measure Potential Customer Value Using Recency and Latency

Hack 86.  Manage Lifetime Value Using the Visitor Segment Value Matrix

Hack 87.  Use Cross-Sell Data to Sell More Products

Hack 88.  Use Geographic Segmentation to Measure Offline Marketing

Hack 89.  Measure New and Returning Customers

Hack 90.  Build Your Own Web Measurement Application: Commerce Data