H

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

Hammer, Michael 2nd
handheld devices
     as affecting searches 2nd
     as factors in personalization 2nd
Hartford Insurance, Web page of
     organic search rankings of, checking 2nd 3rd 4th
     use of search operator, to find appropriate landing page 2nd 3rd
"hate" Web sites. negative Web sites 2nd
headings and emphasized text, as factors in search ranking 2nd 3rd 4th 5th 6th 7th 8th
Hewlett-Packard
     "Adaptive Computing" marketing campaign of
High Rankings Advisor (Web site) 2nd
"hits," as early way of measuring Web site traffic 2nd
     as later meaningless 2nd
     problem of AOL, in identifying 2nd
     "single-pixel tracking" system, as replacing 2nd
Honda 2nd
HotBot (metasearch engine) 2nd
HTML (Hypertext Markup Language) 2nd 3rd
     alternate (alt) text 2nd
     alternate text (alt text) 2nd 3rd 4th 5th 6th
     as best for country maps 2nd
     as handled by Web developers
     as used to create hidden text (spam technique)
     as used to create landing pages for Flash Web sites 2nd
     character encoding, to determine language 2nd
     "clean" code, as achieved with Cascading Style Sheets 2nd 3rd
     content tagging measurements, as way of finding problems in 2nd 3rd 4th 5th 6th 7th
     documents in formats other than 2nd
     image (img) tag
     language metatag 2nd
     link (a) tag
     markup, as used to analyze text 2nd
     metatags 2nd 3rd
     noframes tag, as used to facilitate indexing 2nd
     noscript tag, as used to facilitate indexing 2nd
     standards, maintenance of, as search marketing task 2nd 3rd 4th 5th 6th
     validation of, as used to facilitate indexing 2nd 3rd 4th
HTML (Hypertext Markup Languge)
     as handled by Web developers
hub pages 2nd
     as alternatives to site maps 2nd
     as identifying authority pages 2nd
Hypertext Markup Language [See HTML]