SAMS Teach Yourself HTML and CSS in 24 Hours
Authors: Oliver D. Morrison M
Published year: 2005
Pages: 270-271/345
Buy this book on amazon.com >>

The Digital Media Revolution Will Not Be Televised

The most important changes in the next few years might not be in HTML itself, but in the audience you can reach with your HTML pages. Many web site developers are banking on Internet-based content gaining the appeal to become the mass-market successor to television and radio. Less optimistic observers note that the global communications network has a long way to go before it can even deliver widespread television-quality video, or reach a majority of the world's populace at all. However, the rapid proliferation of high-speed wireless networks, many of them free, is beginning to support the notion of widespread high-speed Internet access for everyone who wants it.

All communication industries, from television to telephony, are moving rapidly toward exclusively digital technology. As they do so, the lines between communication networks are blurring. New Internet protocols promise to optimize multimedia transmissions at the same time new protocols allow wireless broadcasters to support two-way interactive transmissions. The same small satellite dish can give you both Internet access and high-definition TV.

Add to this the fact that HTML is the only widely supported worldwide standard for combining text with virtually any other form of digital medium. Whatever surprising twists and turns digital communication takes in the future, it's difficult to imagine that HTML won't be sitting in the driver's seat, with XML riding shotgun!

Millions of people can already access the Internet without a "real computer"via TV set-top boxes and specialized Internet "appliances," not to mention all the mobile phones and pagers that are web-enabled. These devices are only the first wave of much more ubiquitous appliances that provide HTML content to people who wouldn't otherwise use computers. Full-blown handheld computers such as Treo, BlackBerry, and Pocket PC devices allow you to surf the Web from anywhere wirelessly . And for those less gadget-savvy, popular home video-game systems such as Xbox 360 provide web access in addition to their online gaming services.

By the Way

The prospect of mass-market HTML access is obviously a great opportunity for HTML page authors. However, it can also present a number of challenges when you're designing HTML pages because many people might see your pages on low-resolution TV screens or on small handheld devices. See the next section, "Preparing Yourself for Tomorrow," for some pointers on making sure that your HTML pages can be enjoyed and understood by the widest possible audience.




Preparing Yourself for Tomorrow

If you've made your way through most of this book's hours, you already have one of the most important ingredients for future success in the new digital world: a solid working knowledge of HTML, XHTML, and CSS.

Chances are that your primary reason for learning HTML at this time was to create some web pages, but I hope this hour has convinced you that you'll be using XHTML for far more than that in the future. Here are some of the factors you should consider when planning and building your web site today so that it will also serve you well tomorrow:

  • Whenever you run into something that you'd like to do on a web page, but can't with HTML as it stands today, include a comment in the page so that you can add that feature when it becomes possible in the future. The multimedia and interactive portions of your site are likely to need more revisions to keep up with current technology than will the text and graphics portions. When possible, keep the more cutting-edge elements of your site separate and take especially good care to document them well with the <!-- and -- > comment tags.

  • Although high-bandwidth interactive media may be the wave of the future, be careful not to go overboard with it. Even people with fast Internet connections may not want to wait for a streaming video to start playing. Be sure to give your site visitors options when it comes viewing or listening to interactive media.

  • Because style sheets give you complete control over the choice and measurements of type on your web pages, it is a good idea to study basic typography now if you aren't familiar with it. Understanding and working with things such as leading, kerning, em spaces , and drop caps has long been essential for producing truly professional-quality paper pages. It will soon be essential for producing outstanding web pages too.

  • When you design your pages, don't always assume that everyone who sees them will be using a computer with a full- size monitor. Televisions, mobile phones, game consoles, and many other devices might have access to them as well. Some of these devices have very low-resolution screens (with 200x200 pixels or even less on some phones). Although it's difficult to design a web page to look good at that resolution, you'll reach the widest possible audience if you do.

    By the Way

    It's not wrong if you decided not to worry about trying to design your pages for devices with very small screens. In fact, it's usually not realistic to design a single page that can look good at both 200x200 and 1280x1024 resolutions . However, you may consider offering an alternative version of your pages that can be viewed on devices with small screens. A bit later in the hour you'll learn about XHTML Mobile, which offers exactly that option.


  • Several relatively new standards have been issued by the World Wide Web Consortium that will increasingly impact the Web as time goes by. These include the following:

    XHTML Mobile

    Portable Network Graphics (PNG)

    Really Simple Syndication (RSS)

    Synchronized Multimedia Interface Language (SMIL)

    Scalable Vector Graphics (SVG)

    Mathematics Markup Language (MathML)

    eXtensible Style Sheet Language (XSL)

    On the privacy and security front, new standards include these:

    Platform for Internet Content Selection (PICS)

    Platform for Privacy Preferences (P3P)

    Digital Signature standar d (Dsig)

    Because these advances are likely to both expand the potential capabilities of your web site and change some of the methods you currently use to build web pages, you should visit the w3.org site and take the time to learn a little about each of them.

By the Way

You'll find links to several online reference and learning resources at the Sams Publishing website at http://www.samspublishing.com/.

In addition to providing an easy way to review all the sample pages and HTML techniques covered in this book, this site offers many sample pages this book didn't have room for.

You'll also find links to hundreds of web sites created by this book's readers. You're sure to pick up some great ideas for your own pages!



SAMS Teach Yourself HTML and CSS in 24 Hours
Authors: Oliver D. Morrison M
Published year: 2005
Pages: 270-271/345
Buy this book on amazon.com >>

Similar books on Amazon