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AAdvantage Program, 16
Aaronson, Jack, 85
Abacus Direct, 47
Abbey National, 57
Aberdeen Group, 126, 179
Acceleration Syndrome, 146–147
Accenture, 136
Adjoined Technologies, 150
Akonix, 34
All Consumers Are Not Created Equal (Hallberg), 94
AlloyRed, Rosen/Brown, 118
All-to-One (Luengo-Jones), 28
Amazon.com, 47, 114, 204, 218, 226
Ambitious Ideas, 223
American Airlines, 16–17, 214
American Express, 69
American Heritage Book of English Usage, The, 63
American Marketing Society, 5
AMF Bowling, 179
AMR Research, 127
ANALYTICi, 197
Analysys, 204–205
Anderson’s Retail Industry, 71
Answerthink, 142–143
AOL, 64
Shop Direct, 143–146
Applied Digital Solutions, 215
ARPANET, 61
Arruda, William, 116–117
AT&T, 136, 186
Avaya, 141
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