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Chapter 19: There s No There, There


Chapter 19: There’s No There, There

  1. “Schlotzsky’s Gets Serious About Customer Technology,” Stores, February 2002, p. 44.

  2. “Kiosk Project Targets Inner Cities’ Online Needs,” Stores, February 2002, p. 38.

  3. “Wireless LAN Provide Net Access,” BizReport, February 13, 2002, p. 1.

  4. Douglas McWirter, “Here, There and Everywhere,” crm.com, December 7, 2001, p. 2.

  5. Brian Caulfield, “A Glimpse Into Our Future, When the Net is Everywhere,” Reporter’s Notebook, April 1, 2000, p. 1.

  6. Ibid., p. 1.

  7. Ibid.

  8. Ibid., p. 3.

  9. “Update: IBM Deals a Card-Size Computer,” computerworld.com, February 7, 2002, p. 1.

  10. Kim Peterson, “Look Who’s Watching,” The San Diego Union-Tribune, January 2001, p. C7.

  11. Adam Klaber and Dan Hirschbuehler, “The Alchemy of CRM,” line56 .com, February 9, 2002, p. 3.



Chapter 20: Electronic Empowerment

  1. Blake Rohhrbacher, “As Users Get Smarter, Marketers Must Keep Up,” clickz .com, February 26, 2002, p. 1.

  2. James R. Rosenfeld, “Lies, Damned Lies, and Internet Statistics,” Direct Marketing, November 2001, p. 61.

  3. Bill Millar, “Getting to the Heart of CRM,” INSIDE 1to1, February 10, 2002, pp. 8–10.

  4. Richard Louv, “Technology Hasn’t Freed Us; We’re Under Its Spell,” The San Diego Union-Tribune, February 3, 2002, p. A12.

  5. Jo Bennett, “Customer Feedback for the Hands That Feed,” INSIDE 1to1, January 28, 2002, p. 3.

  6. Michael Cohn, “Messages from Anywhere,” Internet World, April 2002, p. 50.

  7. Ashlee Vance, “Canesta Lets Computers See,” IDG News Service-idg.net, March 26, 2002, p. 1.

  8. John Ziooerer, “Sprechen Sie Deutsch,” Internet World, April 2002, pp. 52–53.

  9. “Interactive TV Arrives, Sort of,” nytimes.com, April 4, 2002, p. 2.

  10. Bill Millar, “Smart TV’s Implicit Bargains,” 1to1 Magazine, January/ February 2002, p. 33.

  11. “Tower of Power,” informationweek.com, February 11, 2002, pp. 1, 2.

  12. George V. Hulme, “Simulations Go Nuclear,” informationweek.com, April 8, 2002, p. 1.

  13. David M. Ewalt, “The Next (Not So) Big Thing,” informationweek.com, May 13, 2002, p. 1.

  14. Robert M. Rubin, “Business Case: Will We Reach 1984 by 2004?” informationweek.com, March 25, 2002, p. 1.

  15. Jo Bennett, “The E-Motional Rescue of Self-Service Devices,” INSIDE 1to1, May 5, 2002, p. 3.



Chapter 21: What Do Customers Want from Mobile Messaging?

  1. Øystein Meland, “A Ban on SMS Divorce,” wap.com, July 13, 2001, p. 1.

  2. “Survey: The Mobile Internet—The Internet Untethered,” The Economist, October 11, 2001, p. 11.

  3. Ibid., p. 4.

  4. Ibid., p. 13.

  5. Ibid., p. 14.

  6. Colin Strong, “How Mobile Internet Segmentation Can Deliver Customer End Value,” Customer Management, March/April 2001, p. 67.

  7. Mickey Alam Khan, “Keebler Aims to Be Buddies with Customers,” dmnews.com, October 16, 2002, pp. 1–6.

  8. Kristi Essick, “Sending Out an SMS,” The Industry Standard, August 6–13, 2001, p. 48.

  9. “Not Just Kid Stuff,” informationweek.com, September 3, 2001, p. 38.

  10. Ibid.

  11. “Market Successes,” computerworld.com, May 17, 2001, p. 3.

  12. Alan Radding, “Leading the Way on Wireless,” computerworld.com, September 24, 2002, p. 5.

  13. Ibid., p. 6.

  14. Ibid.

  15. “Hospitality Checks Out Wireless,” mbusiness daily.com, March 2002, pp. 21, 22.

  16. “CRM in a Wireless World,” HP CRM, autumn 2001, p. 14.

  17. Kevin Maney, “New Chips Could Make Everyday Items ‘Talk’,” eCommerce Times, April 12, 2002, pp. 2, 4.

  18. Katherine Balint, “Nothing to Lose,” The San Diego Union-Tribune, May 13, 2002, pp. E1, E14.