Chapter 18: Don t Boil the Ocean

Chapter 18: Don’t Boil the Ocean

1. Tom Kaneshige, “Surviving CRM,” line56.com, November 2, 2002, p. 2.

2. Jacqueline Allen, “Talking CRM Shop with Industry Execs,” INSIDE 1to1, February 16, 2002, pp. 3–4.

3. Joseph Colletti, “A Crawl, Walk, Run Approach to CRM,” DM News, December 10, 2001, pp. 26, 30.