Chapter 9: Personalization Technology - Boon or Bust?

Chapter 9: Personalization Technology—Boon or Bust?

1. “What is Personalization?” personalization.org, January 26, 2002, p. 1.

2. Michael Rosenberg, “The Personalization Story,” itworld.com, January 26, 2002, p. 2.

3. Christopher Saunders, “Survey: Personalization Crucial to Scoring New Customers, Data,” internews.com, May 11, 2001, pp. 1, 2.

4. Jack Aaronson, “Welcome Back, Mr. Lesbian!: Pitfalls of Perceived Personalization,” ClickZ, April 4, 2002, pp. 1–2.

5. Chuck Paustian, “Online Account Management: Time to Start Getting Personal,” CARD Marketing, January/February 2002, pp. 18, 19.

6. Mickey Alam Khan, “All Owner Uses Net For Sales News,” iMarketing News, February 25, 2002, pp. 1–2.

7. Angela Karr, “Questions About Personalization,” Customerinterface, December 2001, pp. 32, 33.

8. Ibid.

9. Ibid.

10. Ibid.

11. “Mitchells/Richards,” Retail Ad World, February 2002, pp. 16, 17.

12. “Multi-Channel Customers Most Valuable: Study,” Direct Newsline, January 29, 2002, pp. 2, 3.

13. Jason Compton, “On Time, On Target,” destinationcrm.com, November, 2001, p. 2.

14. Lenny Liebman, “Personalization Branches Out,” internetweek.com, November 6, 2001, p. 5.

15. Sandeep Krishnamurthy, “The Main Problem with Personalization,” digi- trends.net, June 15, 2001, p. 2.

16. Jesse Berst, “Why Personalization Is the Internet’s Next Big Thing,” ZDNet AnchorDesk, April 14, 1998, p. 2.

17. Michael Pastore, “Valuable Consumers Demand Personalization,” CyberAtlas, May 9, 2001, p. 1.

18. “Back to Levy Story,” webcmo.com, January 26, 2002, p. 6.

19. Susan Cohen, “Plan Before Personalizing,” sas.com News and Events, January 26, 2002, pp. 1–3.