Chapter 10: But What About the Loyalty Card?

Brian Woolf, Loyalty Marketing—The Second Act (Greenville, South Carolina: Teal Books, 2002), p. 5.
Carol Parenzan Smalley, “Butterflies and Barnacles: Re-writing the Rules of Loyalty,” crmguru.com, September 13, 2002, p. 8.
Ibid., p. 10.
Garth Hallberg, All Consumers Are Not Created Equal (New York: John Wiley & Sons, 1995), p. 40.
Ibid., p. 118.
Richard G. Barlow, “Loyalty Marketing: What Is Its Role in a CRM World?,” crmcommunity.com, January 9, 2002, p. 3.
James Cigliano, Margaret Georgiadis, Darren Pleasance, and Susan Whalley, “The Price of Loyalty,” McKinsey Quarterly, 2000, Number 4, p. 1., _www.mckinsey quarterly.com (January 15, 2003).
Richard Barlow, “Loyalty Marketing: Six Trends to Watch in 2002,” The DMA Interactive, January 9, 2002, p. 2.
Peter Leech, “Can Stored Value Cards Drive Loyalty?” Know Thy Customer, March 2002, p. 2.
Richard Barlow, “Loyalty Marketing: Six Trends to Watch in 2002,” The DMA Interactive, January 9, 2002, p. 2.