5.3. Speed-to-Market Advantages
Leveraging Existing Standards
While 802.11 was created from the ground up (MAC, PHY, etc.), the 802.15.3a is based on an existing MAC from 802.15.3 and is
The current industry organizations such as the MBOA and IEEE 15.3a groups include most of the leading PC, CE, and semiconductor companies who have mostly collaborated so far toward achieving a common standard.
Increasing Consumer Demand for Plug-and-Play Digital Content Storage
Both the PC and CE industries are focused on providing plug-and-play solutions for storing as well as sharing their video and audio contents between consumer electronics devices and PCs. The number of consumer devices with integrated hard
UWB Is Targeting a Broad Range of Products
These include PCs,
Unlike cables, the wireless PAN market requires that all UWB systems cooperate to prevent interference with one another.
Flexible and Scalable
UWB provides variable spectral filling of the wideband channel and better coexistence with other radio systems. It also enables scalable performance in terms of technology advancement and application requirements.
UWB enables full CMOS integration that will eventually lower the production costs and provides easier integration. The switching cost for manufacturers to use UWB instead of or as well as FireWire and/or USB 2.0 is also very low.
Power consumption to data rate ratio (mW/Mb) will be 5 to 10 times better than 802.11 and includes scaling to the power requirements of small battery-
Recent developments in both the consumer electronics and PC industries make UWB an almost perfect wireless solution to drive and benefit from the ongoing convergence of entertainment and computing. A few of these products include audio and video projection, still and video camera links, game consoles/controls, home theater systems, set-top boxes, and portable audio devices. In the
UWB's existing target markets (excluding WLAN and low-data WPAN) will include more than 1 billion units shipped in 2008. As Figure 5-2 illustrates, ON World's UWB projections are based on a relatively small percentage of the greater target market for the next few years, with almost unlimited potential beyond this.
Figure 5-2. Total UWB potential markets, 20042010
5.4. Driving CE, PC, and Mobile Industry Convergence
Consumers typically have three or more display devices in their home that will need to receive at a minimum the MPEG-2 video format. With digital TV, flat panel displays (plasma and LCD), DVD, DVR, and digital camera sales at an all-time high, it is clear that consumers' move to a multimedia home environment and wireless connectivity within those devices is a natural
Figure 5-3. Bridging the divide between USB and 1394
Ultra-wideband will enable consumers to take that next step to pervasive connectivity within the home. Over the next five to seven