Conclusion

The common thread among comparison shopping, vertical markets, and international search engines is the ability for marketers to buy keywords. Specialized search engines are emerging as a similar, but separate, marketing channel within the search industry. Although relatively unknown, they're poised for explosive growth. Successful programs cultivated by the traditional search engines are being coupled with the specialized engines' own technological advancements. This combination benefits early adopters who don't yet face massive competition.

If any of these specialized search engines fit your business, join now. Enjoy low rates while optimizing your campaigns to maximize your profitability. You'll be well-prepared to attract fresh customers among a swelling sea of competitors .

Visit www.searchenginesales.com for updates and links to many of the resources mentioned in this book.