Part V: Tracking Your Return on Investment

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Introduction

Here's the part you've been waiting for: Show me the money! Once your paid listings are live, you can monitor your sales in real time and your associated costs almost as fast.

More ROI tracking tools exist today than ever before to help marketers execute highly profitable campaigns . The benefits of these solutions extend beyond search engine advertising. The solutions described in this section are designed to support general e-commerce and e-marketing initiatives. Marketers accomplish two objectives for the price of one.

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Chapter 14 Before You Start Advertising ‚

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Chapter 15 ROI Tracking Tips

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Chapter 16 Small Business E-Commerce Solutions

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Chapter 17 Affiliate Programs

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Chapter 18 Web Analytics

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Chapter 19 Bid Management Tools

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Chapter 20 Internet Marketing Agencies

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Conclusion

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Search Engine Advertising. Buying Your Way to the Top to Increase Sales
Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
ISBN: 0321495993
EAN: 2147483647
Year: 2004
Pages: 155

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