Part I: Identifying Value

Chapter List

Chapter 1: The Golden KeyFinance

Chapter 2: Decoding Value

Chapter 3: An Overview of What an Organization Will Value

Chapter 4: Profit

Chapter 5: Position

Chapter 6: Cash

Chapter 7: Business Intelligence: Researching What an Organization Will Value

Communicating your value starts with identifying the audience you would like to address with your communication and what that audience will value in financial terms. The first part of this book will cover the first three steps in the financial value process:

• Step 1: Define Audience

• Step 2: Research Financial Information

• Step 3: Identify Financial Imperatives.

In the seven chapters of Part One, you will

• learn why executives are requiring WLP professionals to speak the language of finance

• be introduced to a simple structure for translating value from the measures of your senior executives into the learning and performance measures of your WLP solutions and back again

• discover how to recognize opportunities for communicating value by reading the same reports your executives read: income statements, balance sheets, and cash flow statements

• perform business intelligence research that will show you exactly where to find the data you need.