Rule 12: Harness Your Fear to Sharpen Your Professional Judgment

Overview

SNAPSHOT

Do you experience professional fear?

Yes: 80 percent

No: 20 percent

Many supposed experts, from the gung ho success gurus to elite advertising executives, preach that success requires "No Fear." On the surface, that slogan would seem to have some appeal. Certainly, many people are paralyzed into inaction or retreat by their fears. So how do invincible executives deal with fear? Do they experience it at all?