The Strategic Filter

The strategic filter looks at how Strategic Alternatives impact your company's competitive advantage. This can be done in two ways. The first is by using the Porter Model. This involves framing the industry landscape in the context of five forces that shape industry change. I will describe how to discern your position in the value chain. Then I will help you to identify weaknesses in your current strategy.

The second is the Balanced Scorecard. This tool brings nonfinancial metrics into the managerial tool kit. I will describe how the Balanced Scorecard can be used to assess your strategy. It can be used as a tool for addressing critical success factors across four perspectives: financial (satisfying your shareholders), customer, internal business process, and ability to change and improve (learning and growth).

With the results from the analysis using the Porter Model and the Balanced Scorecard, you can determine whether the SA creates value by improving competitive advantage.