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Chapter 1: Marketing in a Multicultural and Changing World
Figure 1.1: Changes in life expectancy. Source United Nations Population Statistics and Forecasts, July 2003.
Figure 1.2: Motives for global reach
Chapter 2: Cultural Differences in a Marketing Context: Value Dimensions
Figure 2.1: Relative degree of universalism-particularism for a number of selected countries
Figure 2.2: The global-local dilemma
Figure 2.3: The universal-particular dilemma
Figure 2.4: Relative degree of indivualism-communitarianism for a number of selected countries
Figure 2.5: Relative degree of specific-diffuse orientation for a number of selected countries
Figure 2.6: The specific-diffuse dilemma
Figure 2.7: Relative degree to which a number of selected countries openly display emotions (affective = display, neutral = conceal)
Figure 2.8: The emotional-neutral dilemma
Figure 2.9: The global ingredients of a personal dream
Chapter 3: Cultural Differences in a Marketing Context: Further Value Dimensions
Figure 3.1: Relative orientation to achieved or ascribed status for a number of selected countries
Figure 3.2: From "catastrophe" to "gloire"
Figure 3.3: Relative degree of internal-external control for a number of selected countries
Figure 3.4: Time orientation - sequential/synchronic
Figure 3.5: Don't mess with success
Chapter 5: Branding Across Cultures
Figure 5.1: Perceptual mapping of car marques
Figure 5.2: Apple knowing is disobedience
Figure 5.3: Credit cards and meaningful lives
Figure 5.4: Starbucks - safe and exciting exploration
Figure 5.5: HSBC - the unity of diversity
Figure 5.6: Volvo - dangerous road hogs and safe children
Figure 5.7: Brand archetypes
Chapter 6: Franchising Across Cultures
Figure 6.1: Centralized commonalities versus decentralized variances
Figure 6.2: McDonald's reconciliation
Figure 6.3: The franchisee-franchisor dilemma
Figure 6.4: Exclusive brands versus broad distribution
Chapter 7: Marketing Across Ethnic Boundaries
Figure 7.1: The multi- versus mono-ethnic society dilemma
Figure 7.2: Variation of specific-diffuse and individualistic orientations amongst several US ethnic groups
Figure 7.3: Relative degree to which several US ethnic groups display or conceal emotions
Chapter 8: E-Marketing Dilemmas Across Cultures
Figure 8.1: E-adoption (see Charlesworth, 2003)
Figure 8.2: The emergence of business ecosystems
Figure 8.3: Dell - from product to solution
Figure 8.4: Customized versus global
Figure 8.5: Broad spectra versus deep relationships
Figure 8.6: The unaffordable relationship
Figure 8.7: Face-to-face versus Internet selling
Figure 8.8: High tech and high touch in financial services
Figure 8.9: Uniting inner and outer
Figure 8.10: Premier Pages - the bridge between gift and sale
Chapter 9: Dilemmas of Strategic Marketing
Figure 9.1: Top down versus bottom up
Figure 9.2: Inner-directed push versus outer-directed pull
Figure 9.3: Relative length of time horizon for a selected sample of functional disciplines
Figure 9.4: Reconciling universalism with particularism at Bang & Olufsen
Figure 9.5: Prioritizing reconciliations by cross referencing to business benefits
Chapter 10: Develop Your Capacity to Reconcile Dilemmas
Figure 10.1: The repetition versus familiarity dilemma
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Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Beginners Guide to DarkBASIC Game Programming (Premier Press Game Development)
Welcome to DarkBASIC
Introduction to Computer Programming
Game Graphics Learning to Use Bitmaps
Fundamentals of 3D Graphics Programming
Multiplayer Programming The Crazy Carnage Game
Agile Project Management: Creating Innovative Products (2nd Edition)
Management Style
The Business of APM
Envision Summary
Practice: Product Feature List
The Agile Vision
Beginning Cryptography with Java
The JCA and the JCE
Asymmetric Key Cryptography
Certificate Revocation and Path Validation
Key and Certificate Management Using Keystores
Appendix C Using the Bouncy Castle API for Elliptic Curve
Java How to Program (6th Edition) (How to Program (Deitel))
Classes, Objects, Methods and Instance Variables
Autoboxing and Auto-Unboxing
Generics and Inheritance: Notes
Case Study: DeitelMessenger Server and Client
Class StringBuffer
Mapping Hacks: Tips & Tools for Electronic Cartography
Hack 7. Will the Kids Barf?
Hack 9. Track the Friendly Skies with Sherlock
Hack 10. Georeference Digital Photos
Hack 38. Add Location to Weblogs and RSS Feeds
Hack 49. Get Your Tracklogs in Windows or Linux
Special Edition Using Crystal Reports 10
Understanding the Different Join Types
Troubleshooting
Using the Formula Workshop
Delivering Reports Using the Report Viewer
Introduction
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