Index_P

P

Park Gun Woo 126 “7

particular see universal-particular

Pears' Soap 177

Pepsi 178

Pepsi A.M. 175

PepsiCo 226 “7

pharmaceuticals 91 “2

Philips 286

Picard, J. 21

Pierre Cardin 202

Pizza Hut 117, 187, 282 “3

Planet Hollywood 94

Plotinus 17

pop songs/ artists 87 “8

Porsche 284

Porter, Michael 8, 18, 235

positioning theory 281 “2

prices 28 “9, 238

Procter & Gamble (P&G) 173 “4, 221 “2

products

birth, growth, maturity 122

categorization 175 “6

life curve 34

promotion 90

Prudential Assurance Company Ltd 71

push-pull strategy 285 “9