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M
McDonald's 117, 178, 186, 187 “94
Macintosh 123 “4
Macrae, C. 175
Makro 56
market
concept 3
economy 34 “5
globalization 18 “21
models 3 “4
market research 133
criticism 134
cross-cultural reliability 149 “57
errors 135 “6
cross-cultural validity 138 “49
international research instruments 138
sampling 136 “8
ethnic minorities 157 “9
methodologies 133 “4
primary
experimentation 135
observation 135
survey research 135
understanding meaning 135
marketing 27
across cultures 15 “16
basic cultural mistakes 40 “1, 42
as business ideology 6
challenges to 29 “30
closed-loop techniques 247
conceptual framework 10
creation of wealth 17
creative tensions 11 “12
cultural aspects 6 “7
definitions 4, 18, 165
development 5 “6
dilemmas 308 “9
discipline of 4 “5
importance of culture 7 “8
indivualist 71 “2
new theory 18 “24
orientation 6
product life curve 34
promotions 5
segments 78
seven dimensions model 16 “17
standardization 21
techniques 48 “9
marketing research 133
Marketing Science Institute 292
Marks & Spencer 203
Marlboro 72
Maruyama, 113
mass customization 246
mass manufacturing 59 “62
mass media 20
MasterCard 168
Matsuya 117
measurement of meaning
see
market research
mechanistic approach 107
MediNet 80
Melville, Herman 168
Mercedes Benz 116, 284
Merrill Lynch 258, 259 “60, 266
metaphysics 134 “5
Mintzberg, Henry 283
Mitsubishi 294
Moore, M. 200
motor cars 5, 64, 76 “7, 108 “9, 116, 165 “6, 170, 284
Motorola 104
multi-tasking 125 “6
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Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82
Authors:
Fons Trompenaars
,
Peter Woolliams
BUY ON AMAZON
Project Management JumpStart
Building the Foundation
Developing Project Management Skills
Defining the Project Goals
Executing the Project
Controlling the Project Outcome
Metrics and Models in Software Quality Engineering (2nd Edition)
The Prototyping Approach
The Defect Prevention Process
Orthogonal Defect Classification
In-Process Metrics and Quality Management
Getting Started with a Software Metrics Program
SQL Hacks
Hack 12. Simplify Complicated Updates
Hack 28. Avoid Dividing by Zero
Hack 46. Store Images in a Database
Storing Small Amounts of Data
Hack 67. Lock Implicitly Within Transactions
PMP Practice Questions Exam Cram 2
Answers and Explanations
Project Execution
Answers and Explanations
Answers and Explanations
Professional Responsibility
.NET System Management Services
.NET Framework and Windows Management Instrumentation
Querying WMI
Handling WMI Events
The WMI Schema
WMI Security
.NET-A Complete Development Cycle
Project Management Issues
Design of the Image-Processing Components Using Late Binding
Unit Tests
Conclusion: Dont Reinvent the Wheel
Database Access with ADO.NET
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