LIMITATIONS OF THE CURRENT DATABASE


It is a difficult - if not an impossible - task to present in a few pages a fully-fledged, validated theory dealing with such complex issues as socially constructed systems of human relationships and systems of shared meaning. We have, however, attempted to develop sufficient conceptual and empirical evidence of the close relationship between culture and the way it affects the meaning of organization.

These analyses, however, need not be limited to between-cultural comparisons. For the attainment of supplementary information, within-cultural analyses are suggested to be added to the set of investigations. Through this procedure, however, we depart from the ecological type of comparison to an individual type of comparison. By doing so a large pool of new variety is tapped, which significantly increases the number of samples.

Consequently, the number of possible statistical procedures and levels of significance increases. Results which are derived from these operations, however, need to be interpreted as personality factors rather than as cultural factors.




Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

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