FUTURE WORK AND EXTENDING THE ANALYSIS


Clearly we would wish to do more work in this whole area, to collect more data, to increase the validity of the generalizations , and extend the findings.

We are currently building a neural network that is expected to give further insights into the data.

For bona fide researchers and other interested parties, further access to our methods , tools, and data analysis is available. In particular we welcome applications from students intending to research for a PhD to extend our work.

A last comment is saved for those who have found parts of the presented discussion simplistic, and for those who have found parts rather complex. For those of the former category, we admit that parts of the analysis were relatively simplistic. It was, however, never our aim to disguise complicated realities by an apparent simplicity. The simplicity, for those of the latter category, we again have to admit that certain of our (re)presentations were indeed rather complex. The complexity of parts of our analysis, however, are the result of the fact that quite often social reality doesn't seem to care about difficulties of (re)presentation. Nature, argues Fresnel, "doesn't care about mathematical difficulties." The social reality we have analyzed sometimes just seemed to prefer complexity.

In summary, we have shown that the present research has reconciled simplicity with complexity. A reconciliation allowing the reader to follow the main arguments concerning the relationship between the meaning of organization and the organization of meaning, and at the same time stimulate the reader to do the necessary further research in this area.




Marketing Across Cultures
Marketing Across Cultures (Culture for Business Series)
ISBN: 1841124710
EAN: 2147483647
Year: 2004
Pages: 82

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