2.5 Applying the Big Thirteen

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Once you recover from the excitement over receiving this plum assignment, it is time to pull out your Big Thirteen cheat sheet and start digging. Let us say that, after contacting everyone you thought you should speak to regarding the new airport, you came up with the results listed in Exhibit 2.

Exhibit 2: Big Thirteen Interrogatory Applied to the Airport Project

What is to be done?	Build international airport with shopping mall and links to local mass transit.
What are the benefits?	Locals will not have to drive 120 miles to nearest airport. Thousands of jobs.
Who benefits?	Local businesses. Local labor pool. The traveling public. Airlines. Various bureaucracies. Financial underwriters.
Who is the customer?	Port Authority in proxy for taxpayers.
Who is the sponsor?	Governor.
Fit?	No local mass transit to link to. Inadequate water, sewer, and telecom facilities at site.
How much will this cost?	$12 billion budget.
What is the timeline?	Year 1: studies. Year 2: designs complete, bids let. Year 3: construction starts. Year 5: open for business.
What are the dependencies?	Regulatory approval. Funding. Operating model. Linkage to off-site mass transit.
What is the risk?	Environmental impacts.
Success metrics?	Positive cash flow by third operating year.
How will we support this?	Operating model TBD (to be determined).
What's the shelf life?	Need to commission study of future capacity requirements.

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