Index

A-B

acquisition see market entry strategies

Alpinus SA 262, 267 “8

AWP 227 “8, 230

Bayerische Hypo- und Vereinsbank 32

Baza Ltd 261, 268 “9

Beiersdorf AG 32, 170, 171 “2, 186

corporate values 107, 127, 135, 139

corporate history 89

international strategy 91 “2

Beiersdorf-Lechia SA 87 “150, 171 “2

acquisition process 98 “101

human resource management 123 “7, 129

main areas of change 102,104,130

marketing 104 “19

organizational culture 107, 127, 136 “46, 148

organizational structure 119 “23, 124

ownership structure 95, 99

years of fundamental change 101 “4

see also Beiersdorf AG, Nivea

BERI-Index 157

see also country risk assessment

Biedronka 193

Billa 181, 196

bonuses see remuneration

brands 113 “14, 139, 149, 182 “4, 262

brand awareness 108

brand rights 90 “2

global brand strategy 113 “14, 139, 149, 182 “4

see also marketing