Intended Audience

This book is designed to inform the modern business manager (as well as the techno-curious) about important developments and usage of data-everywhere devices and networks. Our mission is to help a wide range of decision makers learn to spot the emergence of Inescapable Data and capitalize on it appropriately. A wider audience for this book includes individuals from engineering through marketing in high-technology companies who want to be informed of trends outside of their more narrow industry segments. That said, the book is broad enough in scope and written with only a modest assumption of technical understanding so that most adults can understand, appreciate, and possibly value the information.