Chapter 4. Researching Products with Reviews and Guides
I N T HIS C HAPTER
eBay has recently added two new features that help eBay members share their collective expertise. eBay Reviews are product reviews written by other eBay
For example, you can find product reviews for CDs, home audio receivers, golf clubs, and so on. Guides are available for a number of different topics, and include both buying guides (Skis & Skiing Equipment Buying Guide, NASCAR Diecast Cars Buying Guide) and more informational guides (How to Identify a Powerbook G3, How to Plan the Perfect Vacation).
Read on to learn more.
Reading the Reviews and Guides
Not sure whether a particular CD is to your tastes? Then read the reviews before you buy. Don't know which PC games are best for your particular game system? Then look for a Guide on buying PC
All of eBay's Reviews and Guides are centralized at the Reviews & Guides page (reviews.ebay.com), shown in Figure 4.1. Finding what you want is relatively easy; you can browse through all available Reviews and Guides by category, or search for specific offerings.
Figure 4.1. The main page for eBay's Reviews & Guides.
Browsing and Searching the Product Reviews
eBay's product reviewswritten by your fellow eBay usersprovide a great way to learn more about how specific products are received in the real world. eBay
To browse through the reviews, scroll to the bottom of the Reviews & Guides page and click the appropriate category heading. Within each major category, as shown in Figure 4.2, products are further organized into appropriate subcategories. Depending on the category, there may be additional levels of
Figure 4.2. Browsing the product reviews in a particular category.
To search for a review of a specific product, enter the
As you can see in Figure 4.3, a typical review includes a photo of the item, a summary of important details, and a bar graph that represents the average rating of the item (on a scale of 1 to 5, with 5 being the highest rating). When you scroll down the page, you'll see the individual reviews in full. Reviews by eBay's most reliable and prolific reviewers are listed first, under the heading of Top Reviews, with all other reviews listed under these, in reverse chronological order (newest first).
Figure 4.3. Reading all the reviews for a product.
Some reviewers offer very detailed, very helpful reviews of the product. Others chip in with a short
If the reviews for a particular product are particularly convincing, eBay makes it easy for you to find one of these items to buy. At the top of each product review page is a big Buy One Like This button. Click this button and eBay automatically conducts a search for that item in its current auctions database. It's that easy!
Browsing and Searching the Guides
eBay's Guides are a bit different from its product reviews. Instead of focusing on specific products, they provide information about an entire category or activity. In fact, many of eBay's Guides don't have much if anything to do with the products being sold on eBay; many are guides to general activities or hobbies. In any case, there's some good information here, if you hunt for it.
When you narrow your search down to a list of specific Guides, as shown in Figure 4.4, you'll see a list of "tags" under the summary of each Guide. These are, at least in theory, the most important keywords that relate to that particular Guide. When you search the Guides, you're actually searching these tags, which are applied by the writers of each Guide.
Figure 4.4. Browsing the Guides in a given category.
When it comes down to reading the individual Guides, what you get will
Figure 4.5. A typical Guide.
When you find a Guide you particularly like, don't forget to click the Yes button at the bottom of the page, to
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