Chapter 36. Submitting Your SiteAnd Increasing Your Ranking

If you have your own personal website or manage a commercial website, making sure your site appears in Google's search results is a very important issue. Not only do you want to ensure that your site appears when someone searches Google for the appropriate subject, but you also want your site to rank as high as possible in those results. Appearing as the 99,999th result in a list of 100,000 isn't a good thing.

While submitting your site to Google is a relatively easy process, increasing your site's ranking is a more involved processso much so that an entire industry has risen around the topic of search engine optimization. So if you want to improve your Google search ranking, roll up your sleeves and get ready for a little hard work!