6.2 Conflicts over Second-Level Domains

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With the rise of the World Wide Web, second-level domain names in the guise of Web URLs began to appear frequently on television and in print, e.g., www.dell.com. The domain names of new online businesses, such as amazon.com, were taking on the characteristics of brand names. The growing perception that domain names possessed significant business value stimulated efforts to secure stronger property rights over them. Trademark litigation became the vehicle for these assertions. Section 6.2.1 outlines a taxonomy of the types of conflicts that developed.

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