In the previous chapter, you learned all about the fundamental display elements used in a Plone site, and how to prepare for and create a custom display for Plone. In this chapter, you are introduced to a few different concepts related to the content stored in your Plone site: syndicating your content and creating custom content types to store and display data. First, in a continuation of the concepts addressed in the previous chapter, you'll learn a little more about the underlying templates used to piece together a Plone site.