Chapter 3. Text Formatting

Getting text onto a Web page (Chapter 2) is a good start, but effective communication requires effective design, too. Large, bold headlines help readers scan a page's important topics. Colorful text focuses attention. Bulleted sentences crystallize and summarize ideas. Just as a monotonous, low-key voice puts a crowd to sleep, a vast desert of plain HTML text is sure to turn visitors away from the important message of your site. In fact, text formatting could be the key to making your Widgets Online 2006 Sale-a-thon a resounding success instead of an unnoticed disaster.

To help you get your point across, Dreamweaver provides the tools you need to format your text in compelling and eye-catching ways. (See Figure 3-1 for examples of good and bad text formatting.)